So many obese people around these days aren't there.
Honestly, don't people have any self-control? These fat fucks.
Is it really that hard to just stop eating so much?
In the UK as of 2017 24.9% of adults are obese and 62% of adults are overweight.
Why do we have so many lazy people in our country with so little self-control?
Is this a sudden outbreak of a lack of self-discipline, or could it be something else?
Perhaps the game is rigged.
Perhaps the very environment the population finds themselves in is working against them.
Let me point out one overlooked detail of everyday life. Something that would never even cross your mind.
The corner store counter:
Every single corner store counter looks like this. Chocolate, crisps, garbage.
You'll even find this at the cash registers of stores that don't even sell other food: hardware stores, sportswear stores, discount stores and most ironically, pharmacies.
To put it plainly, almost every time you buy something at a cash register, there is junk food ready to be bought at a moments notice at a cheap price.
You cannot avoid junk food. Even if you wanted to.
In fact, just try to find anything healthy to eat at a local corner shop. You may find a bag of nuts or a piece of fruit if you're lucky. But often times not.
For millions of years, humans have been eating natural whole foods. So why have stores and supermarkets been completely invaded by junk food?
Because it sells.
The supermarket shelf is a marketplace. The products that sell the best stay on the shelves and the ones that don't disappear.
The junk food wasn't put there by the Illuminati overlords to poison the population. It's there because of simple economics. Supply and demand.
Now, why do people buy junk food products in such huge volumes even while being aware of the health risks.
Introducing, the food scientists.
THE FOOD SCIENTISTS
All processed food is made in a laboratory by food scientists.
They have two very simple goals:
1. Produce a product that will sell as much as possible.
2. Reduce the cost of production as much as possible.
NOTICE HOW "MAKING A PRODUCT THAT WILL BE HEALTHY FOR CONSUMERS" IS NOWHERE TO BE FOUND ON THAT LIST.
And then you have sugar.
Sugar fulfils both of those goals in expert fashion.
For starters, sugar is highly addictive.
Sugar stimulates the same pleasure centres in the brain as heroin or cocaine.
When people say they have a "Sweet tooth", what they're actually saying is that they have a sugar addiction.
Eating sugar brings with it addiction-like behaviours such as:
- Eating sugary foods far past the point you intended
- You eat sugary foods even when you really don't want to
- You eat sugary foods until you don't feel well
- Withdrawal symptoms after staying away from sugary foods such as headaches, anxiety, cravings, depression and others.
So maybe pouring an addictive substance into the product will cause more people to buy it? Hmm? What do you think? Maybe?
And this isn't natural sugar, this is refined sugar. Sugar that has been manipulated in the lab to be as sweet as possible.
On top of that, sugar is cheap. And this is why food scientists love it so much. It cuts production costs and increases product sales at the same time.
There is a term in the junk food industry known as the "Bliss point".
What this refers to is the perfect amount of sugar, salt and fat that optimizes palatability. (That makes you stuff your fat stupid face as much as possible).
Hit the perfect bliss point of these three ingredients and your brain's dopamine reward system will kick into high gear.
To give a simple example of how the bliss point works, take your coffee and keep adding sugar. It will get more and more delicious up until a certain point, after which it will become too sweet. The bliss point is the perfect amount of sugar in that coffee, down to the milligram.
Take the chocolate bar. Pay attention and you'll realise they all taste the same. They taste of a mixture of sugar and salt. No matter which brand you buy, they all use the same formula.
Another term used in the junk food industry is "Mouth feel".
Food scientists study the science of mouth feel to produce a product that will dissolve perfectly in your mouth. Their goal is to make it as satisfying as possible, but also to leave you wanting more. That's why potato chips dissolve so perfectly in your mouth and then leave you wanting another one.
The right amount of fat is used to get that perfect "Gooey" texture that feels so good in your mouth.
So you see, this is a major factor as to why supermarket shelves have been taken over by junk food. Because the food has been engineered by food scientists to be as irresistible as humanly possible. They've engineered food that an addictive taste and perfect texture.
As an example, when Dr Pepper were creating their new formula, food scientists tried 61 different formulas. Subjected them to 3000 consumer taste tests, used computer software to find patterns in the results and then came up with the exact perfect amount of sugar and salt.
And then you have the marketing.
JUNK FOOD MARKETING
So the isles are filled with junk food products all competing with each other for a space on the shelf. Many of these products are almost exactly the same, as they use very similar "Bliss point" formulas for their product. So how can they differentiate themselves from the competition?
Well the first way is the packaging.
The obesity rainbow.
Bright attention grabbing colours and a variety of typography often accompanied by a friendly children's character. The marketing to children is truly shameless.
When you understand the full-scale reality of the obesity epidemic these friendly characters begin to seem more and more sinister.
These characters utilize the pester power of children to get their parents to buy the product.
In the UK, by the time children reach the age of 10 and 11, 20 per cent are obese, the statistics for 2016/17 show.
With statistics like these, it's incredible that junk food providers are still able to market their products directly to children within the law.
Eating junk food at a young age makes it all the harder to kick the habit later in life.
The second marketing method is gimmicks.
Oreos encourage you twist, lick and dip, into a glass of milk. Wonka bars sizzle in your mouth. Pringles encourage you to eat 4-5 crisps in one mouthful, Toblerone comes in it's signature triangle pieces, Twix bars come in a twin pack.
What you need to understand is that no matter the minor differences between junk food products, they're all more or less the same.
And finally, the most confusing and insidious of all the marketing techniques, the health claims.
Lets make this clear, you can disregard all of these claims as complete bullshit.
Technically, there needs to be an element of truth involved for the claims to be approved. But you can be sure they've met the criteria by the bare minimum standards.
They will use buzzwords: Protein, fat, cholesterol, gluten free, real fruit. They know that consumers are health conscious, so they will do their best to minimise the guilt of buying a junk food product, while continuing to load the products with sugar and salt.
Junk food companies are highly concerned with the PERCEIVED health of their products. The ACTUAL health of their products is not important to them.
And it gets even more confusing.
There are entire categories of food assumed to be healthy that simply aren't.
Take cereal for instance.
Cereal is not a healthy food. And yet people believe it's a breakfast staple.
The grains are highly processed, they contain sugar, salt, flavourings and sweeteners.
Does that mean that throughout most of your childhood your parents were feeding you a junk food every single morning that will harm your growth and development?
Yes. Yes it does.
So-called "Health bars" are exactly the same. Nutri-grain bars, granola bars and cereal bars. These products are heavily marketed as being healthy, and yet they're not.
On top of all of this, you have the so called "hidden sugars" of everyday foods.
Yogurt, pasta sauce, bread, baked beans, soup, vitamin water, fruit juice, salad dressing, condiments, peanut butter, jam, almond milk and sports drinks.
All of these products are packed with the same junk food formula of high levels of sugar and salt.
People think they're eating healthy but they're not.
THE SIMPLE TRUTH IS THAT ALL FOOD PRODUCTS ARE MADE WITH PROFIT MARGINS IN MIND, NOT CONSUMERS.
Food products can't be trusted. Forget the diet fads, a healthy diet is one made up of whole foods, not food products.
The whole foods can be found on the edges of the supermarket. The rest of the store has been invaded by food products because they have better profit margins and they're perfectly designed in the lab. So they sell better and dominate natural foods for shelf space.
Junk foods also fight for positions on supermarket shelves where they will be in the direct eye-line of the consumer. You will see the most successful junk food products on the middle shelves, not at the top or bottom.
On top of all of this, junk food products are often cheaper. Low-income families are drawn to them because of their low cost. Of course, the reason for their low cost is that junk food companies have optimized their profit margins by using the cheapest ingredients possible. Something that is not possible with whole, natural foods.
To find out the tricks that supermarkets use to make you buy more click here.
You need to know that if you're trying to give up junk food: There is an uneven playing field.
And its working against you.
Junk food is highly addictive.
Junk food is cheap.
Junk food is everywhere.
Junk food is heavily marketed at you.
Junk food tries to pretend it's healthy.
To avoid junk food completely is to go AGAINST THE NORM.
You have to put in a considerable amount of time, research and effort to avoid it.
And this is why 62% of adults in the UK are overweight.
Its not lazy people. It's not a coincidence. It's because the environment we live in makes being overweight inevitable.
You can take personal responsibility and eat a healthy diet. Its completely possible of course. Just be aware of the many factors that are trying to draw you back onto junk food at all times.